Robert Haydon

Content Marketing | Project Management | Video Production

 

WORK

am_logo_mark_only_blue.jpg

Content marketing strategist
gowithadvanced.com
Jan 2016 - June 2017

Advanced is a Therapy and Nursing staffing company. I first started working with Advanced when they were assigned to me as a client at Staffing Robot, where I managed the creation of their new website. 

Advanced eventually acquired Staffing Robot in 2016 and I was retained to help launch additional sites as well as marketing campaigns for their newly launched brands. I focused on creating and managing unique marketing campaigns, in addition to collaborating with our designers and programmers on various marketing projects.

I also produced, wrote, shot, and edited brand-specific video content for Advanced — including animation and motion graphics.

 

day-to-day work

Social Media
Marketing Copy
Project Management

Project Examples

Provided design direction, complete content and features for AdvancedTravelNursing.com

Full video services

You can see some of the videos I did for Advanced right over here.


Content strategist
Staffingrobot.com
June 2015 - June 2017

Staffing Robot was the premier full-service marketing agency for healthcare staffing companies. Most staffing companies have outdated websites, poor branding, and little marketing. We would change all that with a new, custom-built Wordpress site, a refreshed online presence, and an ongoing marketing plan.

As a Content Strategist, I was responsible for evaluating the client's current online presence and creating a strategy for revamping their site. I provided our designers with design direction for the new site, rewrote the content and worked closely with our SEO team to make sure the site made Google happy. I then worked with the Project Managers to coordinate a launch deadline that everyone could live with. 

After launch the fun began, with a continued marketing push on sites like Facebook, Twitter, LinkedIn and Instagram.

 

Frequently using

Wordpress, Basecamp, Trello, Final Cut, Adobe Creative Suite

OBSESSED WITH

UI, UX, AWWWARDS, Logo creation, Responsive Design

PROJECt examples

www.centrahealthcare.com |www.hutcoinc.com |www.talentburst.com


2013 - 2015 (ongoing)
www.roberthaydon.com

In 2013, I decided to take my occasional video freelance work full-time. I spent the following two years doing video and motion graphics for clients like the Google Nik Collection, Revelry Agency, Dojo Studios, and other Portland clients.

I continue to do freelance content strategy, video content marketing, and anything interesting on the side. 


met.png

TECHNICAL EDITOR / Marketing Strategist
METALTOAD.com
FEB 2012 - feb 2013

Metal Toad is a development shop that focuses on making web applications for large-scale companies. At the time I worked at Metal Toad, they were a Drupal-only shop with a focus on the entertainment industry.

I was the first non-developer hire at Metal Toad and took care of the public-facing side of the business. I grew organic traffic to the site through blog posts, video content marketing and social media. I was also responsible for creating a marketing team — consisting of me and a designer — to refresh the company's website, brand, and physical collateral.


Product manager
etchsoftware.com
jan 2011 - feb 2012

Edge Software was a small startup built specifically around one large client project and a handful of smaller sites and apps. I partnered with a co-worker that I met at Team One in Los Angeles and built LunarMods - a Facebook eCommerce product for our client at LunarPages.com.

Now defunct - LunarMods was a product launch that required coordination with a client in Southern California, a set of programmers located on the east coast, and a design firm and front-end developer in Portland, Oregon. I was in charge of coordinating the teams to design and launch the product to the specs of the client and the aspirations of our company. 

This meant my day-to-day was obsessing over the lifecycle of the product which came in on-time and under-budget.


la-work

AD-serving traffic manager
teamone-usa.COM
April 2007 - Dec 2009

I managed the national online ad campaigns for Lexus and the Lexus Dealer Association - a Team One client. I coordinated and delivered assets to multiple sites such as Google, MSN, Yahoo, and Hulu. I also worked closely with Project Managers on campaigns and micro-sites to ensure that they met launch deadlines and worked with each site's individual tech requirements.


EDUCATION

bachelor of science in journalism
specialization in electronic media

Studied the heck out of non-linear editing, behind-the-scenes documentary production, digital project coordination, and television news studio management. Dabbled in radio and journalism ethics.

CONTACT ME