Finding your writer's voice, personally and professionally.

I find it extremely difficult to figure out how to write personal blog posts. I know it has to do with how I speak and how I want to be heard. I'm doing it right now, in my head, as I type. When I write blog posts for myself on here and on my other project Last Vehicle - I'm constantly asking myself questions that I don't ask myself when I'm writing for a client or a friend.

I think it's easier to find a voice when you are writing professionally - because you can take a more clinical approach:

Who is the intended audience?

Why should they care?

How should this make them feel?

What can you say to make them feel that way?

I like diving into projects like that, because I can sit down, analyze some things, and make a toolkit for how to talk and interact with this imagined audience. You get to step into different characters in your head, and try and see things from their perspective. It's make-believe, and it's fun - like putting on your parent's clothes when you were a kid. 

But personal blogs such as this have a built-in insecurity for me. Who is the person reading this right now? A potential employer? A friend? Someone randomly coming in from Google? As I've grown older and worked in more and more fields, I know that coming from a place of honesty and authenticity is probably the most valuable things you can do. My most valuable lesson. I'm still working on how that transfers into my personal voice — and maybe that insecurity is part of it.

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I've been obsessed with a new Podcast that I've discovered, and I just listened to an episode that is one of the best descriptions I've heard on how to find this voice. It's a favorite writer of mine: Scott Carrier. The podcast is called Home of the Brave, and you can find the specific episode right here. I recommend listening to all of his podcasts, and seeking the rest of his stuff out.

The biggest obstacle in finding my personal writing voice is just learning how to write again. The reality is that most people won't read this blog post, but I feel better taking it out of my head and onto the page. The first step in remembering how to do something is to just start doing it. Like riding a bicycle or juggling. 

I've never really learned how to juggle.

However, I am going to start trying to write — in my personal, real voice — a few times a week. Whether it's here, or on Last Vehicle, or just copy for my website. 

-Robert